Bali hotels association has launched a new series of six videos of one minute which show cases the new normal of what it is like to visit Bali under the new conditions and protocols.
This series with a staggered release will follow a couple's journey around the Island while enjoying all the things Bali is famous for: culture, hospitality of people, culinary destinations, nature and stunning accommodations.
Intertwined in the beautiful shots of waterfalls, hotel rooms and rice fields the series will give the view of safety protocols expectations from the visitors in Bali focusing on wearing masks, physical distancing and disinfection of the hands. However, this is portrayed subtly throughout the video as to keep the main focus on Bali as the experience, and that these new practices do not take away from what the island has to offer; that the island is not ‘sterile’. It’s the same island, just with a few more safety steps.
Even though the international travel seems highly unlikely till late 2021, the purpose of creating these videos was to keep Bali as on top of everyone's travel list. The objective of the series is to keep Bali as the most sought after destination when ever the international travel resumes. At the time same it also inspires the domestic travelers from Indonesia to discover Bali like never before with a focus on nature and culture rather than nightclubs and cocktails; hence the title ‘A New Kind of Adventure’.
Video #1 of the six-part series:
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The BHA has always been a core member of restoring Bali in to its glory. They were instrumental after the incident of Bali bombings. Their campaign "Bali is My Life" was promoted internationally and it helped acclaim to reinvigorate the interest for Island travel. “We draw inspiration from Bali’s vast and rich cultural heritage which is one of our major assets. We continue to carry the message of “Bali Is My Life” as visitors can start exploring Bali again under the new health and hygiene protocols”, says Mr. Ricky Putra, Chairman of the BHA.
BHA has also added relevant new information on their website to help & spread awareness among the travelers with an addition of "Know Before You Go" and "how to travel responsibly".