after new york,now wonderful indonesia brand displayed in dubai
Wonderful Indonesia, an international marketing campaign launched by Indonesia's Tourism Ministry, has touched down in the world's largest mall, the Dubai Mall in Dubai, United Arab Emirates.
The gigantic shopping mall is located in the sophisticated Burj Al Khalifa, the world's tallest skyscraper, which also houses the world's largest fountain. The ministry has brought Wonderful Indonesia there to attract the mall's wealthy clientele.
"The mall, Burj Al Khalifa and the [world's largest] fountain attracts 90 million visitors every year," Tourism Minister Arief Yahya said, justifying why he has brought the campaign to Dubai's most iconic destination.
The shopping mall has over 1,200 outlets including two major shopping centers, Galleries Lafayette and Bloomingdale's. It also has 200 restaurants.
I Gde Pitana, the deputy minister for international tourism marketing, said the Wonderful Indonesia branding will be seen in the mall's ice rink, 170 elevators, 109 store directories, 20 link bridges, four "grand drive" screens, 14 metro link screens and 25 food court screens.