Famous Chinese messaging app Wechat recently conducted a
survey and learned that 80% of chinese consumers made holiday and travel
decisions in China through the influence of internet. "Therefore, internet
marketing is essential to improve the brand's influence," said Didadee
Weibo authorized partner in Southeast Asia and executive director Ng Yeen Tong
in a press release.
This survey to Weibo suggesting Indonesian tourism
operators focusing on spreading
awareness and information through selective social media platforms available in
China. The reason wechat and weibo were referred because mainstream social
media websites like Facebook, Instagram, Google and Youtube are blocked in
china.
The surveys conducted by the company also confirmed that
2016 was the year where the chinese tourists were higher in number in visiting Indonesia
than Australian tourists. NG further explained that this change was the result
of visa free policy and Ministry of Tourism’s effort to promote Indonesia. "With
the promising growth, we believe that now is the best time to promote Bali
brands to Chinese tourists," she said.