Bali is planning to increase entry fees at several major tourist attractions. In this article, you’ll learn why the move is being framed as a sustainability effort, why its timing is raising questions, and what it could signal for tourism confidence heading into 2026.

Executive Summary

  • The Move: Increased entry fees at major landmarks.

  • The Goal: Positioning Bali as a sustainable, high-value destination.

  • The Challenge: Balancing higher costs against a backdrop of "overtourism" headlines and shifting visitor behavior.

A Policy Move at a Sensitive Moment

Authorities have positioned higher entry fees as part of a broader push toward sustainable tourism. Several popular attractions — including Uluwatu Temple, Taman Ayun, and Nungnung Waterfall — have already adjusted ticket prices, while iconic sites such as Ulun Danu Beratan and Tanah Lot have confirmed fee increases scheduled for later in 2026.

While the principle is widely accepted, the timing is notable. Bali enters 2026 amid growing scrutiny, with recent headlines focused on overtourism, abrupt beach demolitions, and tighter enforcement affecting foreign visitors.

Signs of a Softer Tourism Cycle

Despite official data pointing to resilience, tourism and hospitality professionals describe a more cautious reality. December — typically one of Bali’s strongest months — reportedly fell short of expectations, with fewer repeat visitors and shorter stays becoming more common.

“When visitors already feel uncertain, higher prices don’t build confidence,” notes a Jakarta-based tourism analyst. “They amplify hesitation unless matched by a clearly improved experience.”

The Question Isn’t Price, but Clarity

Many global destinations charge premium entry fees successfully. The issue for Bali is whether higher prices are supported by clear communication, regulatory stability, and visible reinvestment in the visitor experience. Without this, pricing decisions risk appearing reactive rather than strategic.

Why This Matters

Bali remains one of the world’s most recognisable destinations, but recognition alone is no longer enough. In a more competitive regional market, restoring confidence and clarity may prove more important than raising revenues.