indonesian travelers are getting more selective - google indonesia

Google has revealed very interesting facts and figures which covers the latest trends and developments in Indonesian tourism. It was to commemorate World Tourism Day, which falls on Sept. 27 each year.

These stats include focuses on Indonesian travelers growing interest in travel. The recent trend on Google show a 39% increase in last 18 month for travel related searches. Along with this search the accommodation and hotel related search have also spiked up a 37% during the same period.

Service and Promotion Related Searches.

Google observed a 20% increase in searches for online travel agencies such as Traveloka, tiket.com and Pegipegi during the period of January 2018 and June 2019. 

“The growth was supported by smartphone apps used by Indonesians as many of these OTAs have developed their own apps to facilitate travelers for planning their trip,” Google Indonesia industry manager Zulfi Rahardian said on Sept. 24 in South Jakarta.

Zulfi further explained that the netizens were most probably looking for good promotions on the online travel agencies. As the rate of searches have increased a 38 percent. They also seemed to take interest in extended features and services on these online booking platforms. Search terms like how to check-in on Traveloka”, “how to reschedule on Traveloka”, “how to refund on tiket.com” and “Traveloka pay-later” were frequently used.

These searches show about self awareness and the selective behavior about the travelers as they are most updated on the process of refunding, rescheduling and later pay facilities. The trend shows an increase of 138%

Google trends recorded a 47% increase in travelers searches about the details of tourist attractions and activities which shows that they are now widening their vacation experiences. "Nearest Mall", "Nearest Restaurant" "nearest tourism destinations" and similar search terms have multiplied over 3.6 times.This shows a great opportunity for local business to get involved in the tourism and make the most out of it.

Google also shared the data of most searched sites and theme parks in Indonesia. According to google below are the most top 10 searched tourist places in Indonesina. Dieng Plateau in Central Java Wonosobo regency is on top of the list.

The top ten most searched tourist destinations are:- 

1. Dieng, Central Java
2. Mount Bromo, East Java
3. Borobudur temple, Central Java
4. Prambanan temple, Yogyakarta
5. Kota Tua, West Jakarta
6. Nusa Penida, Bali
7. Mount Semeru, East Java
8. Mount Ijen, East Java
9. Mount Rinjani, West Nusa Tenggara
10. Garuda Wisnu Kencana monument, Bali

The top ten most searched theme parks in Indonesia are:-

1. Dufan, North Jakarta
2. Taman Safari Indonesia, West Java
3. Trans Studio Bandung, West Java
4. Jatim Park 3, East Java
5. Jungleland, West Java
6. Waterboom Lippo Cikarang, West Java
7. SeaWorld, North Jakarta
8. Jatim Park 2, East Java
9. Jatim Park 1, East Java
10. Devoyage Bogor, West Java (mut)