jokowi ranks fifth among the world's most followed leaders on instagram
President Joko "Jokowi" Widodo has been ranked the fifth most followed global leader on Instagram, according to a research study released by global public relations and communications firm Burson-Marsteller earlier this month.
Over the past five years, governments and world leaders have increasingly flocked to the mobile photo and video sharing network to present more personalized images of themselves to a global audience.
In Indonesia, Jokowi uses several social media platforms – including Instagram – to share pictures and videos to engage with millennials and draw the public to participate in the country's political processes.
Burson-Marsteller presented the report, titled "Most Followed World Leaders on Instagram," which ranked 10 world leaders based on how many social media followers they have managed to accumulate and engage with.
The study showed that the number of users who follow Jokowi's Instagram account – @Jokowi – grew a stunning 673 percent over the past 12 months to a total of 3.7 million users.
The president also ranked fourth on the firm's "World's Most Interactive Leader" list, recording a total 17 million interactions with followers last year.