the opening of new harley davidson outlets in indonesia

Category : Adventure | Posted On Nov 23, 2016

It took less than five months for Harley-Davidson, the US’s largest heavyweight motorcycle manufacturer, to come back to life and reopen its business operations in Indonesia in the hope of better luck with so-called beginner bikes.Harley-Davidson relaunched its business in the country with the opening of two new outlets earlier this week, one in Radio Dalam, South Jakarta, and the other in Kelapa Gading, North Jakarta. Launching events for the branches are slated for December.

“We see Indonesia as a great growth opportunity for Harley-Davidson long into the future. It has a solid motorcycling culture, growing economy and growing middle class. So, it’s a great place to be,” Harley-Davidson vice president for Asia Pacific Marc McAllister told The Jakarta Post recently.The company is already gearing up to open more outlets, including one in Medan, North Sumatra, before year-end and one in Bali in the first quarter of 2017. It plans to open a total of nine branches in Indonesia by the end of next year.McAllister said it would provide various types of heavyweight motorbikes to meet the needs of a vast range of customers. It puts particularly high hopes on its motorbikes aimed at urban riders rather than on its more expensive touring bikes.“So, it needs to be a little bit smaller, nimbler and better at slow speed,” McAllister said. “For instance, we have the Street 500 and Iron 883 series, which are much more appropriate for an urban rider who isn’t actually into touring, but is more into riding around the city, enjoying more of a social life.”